Tuesday, February 06, 2007

The North Berkshire Restaurant Virus

It's like the bubonic plague for eating establishments around here: word comes down today that Breda's Restaurant up on the Curran Highway is done. The bar and bowling alley continue on, but the building's owner has put the hammer down on Antoinette Breda's lease. The doors closed yesterday.

Antoinette was in tears today as she said her farewells to the members of the North Adams Rotary, whose weekly meetings she has happily hosted for some time. Today we held our final meeting there, but had to bring lunch in from, of all places, Papa Gino's. Give me a slice of irony, please, and a garden salad with bitter dressing.

Her story was pretty typical of a small restauranteuse caught in the fatal crossfire of dining and real estate: a couple of late checks, a missed phone call, and a landlord seemingly eager to declare her in default of her lease. That's all it takes. Just a few months ago we were told that she was going to start home delivery of her city's-best pizza, and now we're going to wait until she finds a new home before we can order another one of her special chicken bruschetta pies. Our hearts go out to her; it was really a great relationship while it lasted.

And now our small but feisty club needs to find another home. It has to be open on Tuesdays, provide reasonable privacy for when we have a speaker, and it would be really nice to know that they'll still be open six months from now.

What's in the water up here that kills eating establishments? And why has it been so particularly virulent over the last dozen or so months?

Think about it: Breda's, Gideon's, EGL. Gringo's. Hickory Bill's. The Sugar Llama. Christina's, the Lakeside, the Taconic, the Four Acres. Jae's leaving North Adams and taking over Le Jardin (this has been pushed back to March, so you still have a few weeks to sail on the sushi boat up there). And, disturbingly, rumors of distress are now flying about Red Sauce on Ashland Street. At this rate, by summer all that'll be left will be Chinese buffets, fast food, and the deli counter at the Price Chopper.

I realize that restaurants and marriages nowadays have similar life expectancies, but this seems even weirder than normal. People do purchase prepared food here, even in winter. Some places have been able to manage themselves really well over a span of years. So what separates the dining men from the nibbling boys?

It doesn't appear to be related to the food itself. Some of the places that have been around for a while present uninspiring efforts on the actual plates, while places like Breda's and EGL had some flashes of true greatness. Nor does it seem to be related to the holy retail trinity of parking, price point, and perception: you can't be too snooty, too expensive, or too hard to get to. Most of these now defunct establishments had plenty of space and were reasonably priced.

Not surprisingly, I have my underinformed yet impeccably spelled and punctuated opinion: to paraphrase Fitzgerald, restaurant people are not like you and me. I've heard rumors that the Lakeside and Gideon's closings had more to do with personal intriguery than customers and cash. It just seems that high-cash, low-supervision environments that depend on one person doing the books, combined with the unexplainable attraction restauranteurs have for personal drama, lead to all sorts of problematic situations down the road. It takes a special kind of person to throw the dice and navigate the perilous road of opening a publick house, especially if they don't own the land or building. Scary as it is, the risk-taker mentality necessary to get a thing off the ground is the same mentality that, if not checked, dooms a place in the end.

Well, there are still a bunch of competitors for the North Berkshire dining dollar, and this is truly sometimes just the way things go. So long, Antoinette, and good luck finding a soft place to land.

Meanwhile, does anybody want to serve a decent lunch to a stouthearted group of Rotarians?

25 Comments:

At Tue Feb 06, 04:45:00 PM EST, Blogger John said...

I actually bought my house from the guy who owns Papa Gino's, so at least you can console yourself in the fact that it is locally owned and has been a long term fixture.

And I wonder if it is worth looking at for some advice. I guess you have to ask who goes to the restaurants and do they constitute a crowd large enough to provide the business that is needed for such a thing to survive. Why can PG surive and others not? Is it the type of restaurant it is? The prices? The perception of upscale versus a place for "regular people"?

I'd be curious to find out who exactly regularly frequents restaurants in North Adams and what draws them to the most successful ones.

Me, personally, the only one I've ever really cared for is Boston Seafood, because I like the food and because it's reasonably priced and, most importantly, because I can take kids there with a large degree of comfortability. In fact, the kid part of the equation is the most important for me and, I imagine, many others. I have a feeling that there are plenty of people who would choose Papa Gino's over Gideon's for just that reason.

 
At Tue Feb 06, 07:13:00 PM EST, Anonymous Anonymous said...

Ross, does the city still have a winter festival, with a chowder contest for local restaurants? I never seem to hear about these things until after the fact. You may want to check it out.

 
At Tue Feb 06, 08:04:00 PM EST, Anonymous Anonymous said...

where did you get your information about Red Sauce being in distress
if you want to get the truth about my business feel free to call

 
At Tue Feb 06, 08:35:00 PM EST, Blogger Ross said...

Tara and I absolutely love Red Sauce. The food and service are both way above average. Bruschetta and bolognese like we had in Italy. I certainly would like them to not only stick around, but to stay open late and take advantage of the movie theatre crowd.

Anyway, Eddie: your restaurant was mentioned in the same breath as several others as establishments that were in some kind of undetermined "trouble". I was not happy to hear it, and I would be very relieved to hear that it was not true.

As far as Rotary goes, I can't speak for the whole club, but I know Tara and I would both be very happy if that's where we ended up. The restaurant is a valued supporter of the club and its work. Would be a great fit.

 
At Tue Feb 06, 08:49:00 PM EST, Anonymous Anonymous said...

Well Ross you have done it again----marginalized many good citizens of North Adams and also pushed a long a rumor that is not true----let's go to marginalization--- the way restaurants are closing you say we will be left with Chinese buffets, fast food and the deli at Price Chopper----you omit such fine restaurants as 55 Milan and Gramacy Bistro---maybe you can;t afford fine food-- or just don;t know what it is--- I would like to thank you though for calling The FYP a "meat market"---my defense of them got me a free Stella----apparently you high flaluting newbies from back east expect that everyone one here has the same demographic profile-- personal income and cuisine tastes as you----there are people who prefer "pub food" which the FYP provides and does very well----John notes the Boston Seafood Market as a fav of his--- and it certainly is of many others in this here town-- check out the parking lot sometime----I don't mind new comers-- I was one myself once- and may still be regarded as such by some old timers--but the trend from the recent new comers is to tear the City down-- and claim that you "know better"--- as though you are Jesus Christ or Moses leading us to the promised land----you see you don;t even remember Joga do you?? That preceded Gideon's Nightery---- great place Joga was---you have no sense of history-- it's all about you and your interests---at least I remember Florini's Italian Gardens---you are simply to young and arrongant to understand that different things appeal to different people-- you apparently think everyone should think like you--have the same tastes----this town as you assert-- will not be left to Chinese buffets- fast food and the Deli at Price Chopper (oh do they steam your lobsters for you-- or is that left to Stop & Shop or Big Y?)----the hospitality business is a very volatile one---some eateries make it- others don't-- just ask someone in the business---maybe Greg will weigh in on this---he's a pro and ought to have some terrific insight---sometimes people think they have a great product and it simply doesn;t appeal---other times they are financially over-extended-- other times poor business practices inspite of a good product--yeah Papa Gino's suvives-- certainly not gourmet---but consistant offerings---and reasonably priced---we have to look at the lease arrangement of Breda's--- sounds like a lease is not a good idea-- and then the full ownership of the EGL building on Eagle St.-- Which is better?? I have no clue---but restaurants under a lease arrangement and those fully owned have failed for one reason or another--NOW for the RUMOR--- yes in deed there is a rumor going around about Red Sauce being in trouble---and since I went there tonight (for take out_ I asked the barteneder and the owners---NOT TRUE--- they think they know who is spreading these rumors-- one or two people with an ax to grind---they had a very good December- January was the best month they ever had and their first week in February was better than any week in January----on Fridays and Saturdays there is apt to be a 20- minute wait -- if you are an early bird--- and that is not atypical for this town (actually they not only get people from Billsville but also Pittsfield) as for John's Boston Market-- I see very elderly people and their adult children helping them across the parking lot---are you going to say --THEY DON'T KNOW WHAT THE HECK THEY ARE DOING?? IT MAY BE SEAFOOD BUT IT'S NOT SUSHI!!!!!---get real-- get with the program--get with the demographics of the City--it sounds more like you are slumming--- couldn;t afford to live anywhere else--- and this was the best you could afford---and now everyone in this-- as you perceive it - "dump"-- has to be changed----stop the rumor mongering for one thing-----you clearly do not have your finger on the pulse of the community----good grief-- if I didn;t know better I'd swear you were from Brookline or Newton---- oh yes--- and if your "rumor" about Red Sauce based on their rejection to host the Rotary Club for lunch (which they do not offer) especially for only 12-20 members and sometimes only 6???? That would not be a very good business practice as I see---oooooooh- I think your fly just got unzipped--------I have no problem with people touting local businesses-- as John did-----but I do have a problem-- especially with newbies-- tearing some of the down------ooops my post wouldn't go through-- that's because other posts must have wiped out the word verification--- so this may not make all that much sense --sicne it was written after John's----chbpod

 
At Wed Feb 07, 02:46:00 PM EST, Anonymous Anonymous said...

I’m new at this blog-posting, but since I’m older than all of you and have lived in North Adams all my life except for three years at UMass when there was only one campus and two years in NC, I thought I’d weigh in with my vast knowledge of the area restaurant scene! I qualify as an expert because we eat out ALL the time as in “the only things we make at home are reservations”.

Our favorite restaurant is Hobson’s on Water St. in Williamstown…try the Prime Rib…I don’t think you’ll find any better anywhere. NA spots that we frequent include Freight Yard Pub ( I recommend the Fish and Chips), Boston Sea Foods (the Thursday night Roast Beef special is very popular…my personal favorite is Grilled Swordfish) and last, but certainly not least, Red Sauce (I’d recommend EVERYTHING on their menu most of which we’ve tried).

I hate to see any of the restaurants in the area closing because we need the variety, but those of us who eat out frequently navigate toward the more reasonably priced establishments that offer variety from full course meals to appetizers and sandwiches. Places like Gideon’s, Milan and Grammercy price themselves as special occasion places. I’m sure the prices look great to NY visitors but those who survive have to please the locals!
RHB

 
At Wed Feb 07, 06:35:00 PM EST, Anonymous Anonymous said...

I have to agree with RHB, even though I've only been here 29 years. Price is a huge factor in anyone's dining out budget -- and one reason (along with the French fries)why Papa Gino's, and the Freight Yard thrive.
We like The Golden Eagle, where you can go pricey or not (and there is the added allure of losing your money on Keno on the weekends).
I will say that, based on all the blog comments, we'll try Red Sauce.
But to put all of Ross's observations in perspective, there are many different reasons why each of the restaurants mentioned failed or simply went out of business AND a long, long past history of restaurants coming and going. Even with all the closings, North Berkshire is in a great position compared to a decade ago.

 
At Wed Feb 07, 08:01:00 PM EST, Blogger Greg said...

Breda's, Gideon's, EGL. Gringo's. Hickory Bill's. The Sugar Llama. Christina's, the Lakeside, the Taconic, the Four Acres. Jae's leaving North Adams and taking over Le Jardin (this has been pushed back to March, so you still have a few weeks to sail on the sushi boat up there). And, disturbingly, rumors of distress are now flying about Red Sauce on Ashland Street.

None of them are going under for the same reason. There is much more coincidence involved in the timing than not.

Some of the restaurants you mentioned were managed right into the ground by their owners via different means. One burned. Another had a crappy location that prevented it from becoming terribly popular. Sugar Lamma was a nice thought, but selling burritos to little kids is not a money maker so it is becoming a baby store. Jae is doing what Gideon should have done - realizing that he is overextended in a single market and consolidating his eggs.

Red Sauce seems completely viable based upon mutual business contacts who deal with them. (These companies would not sell to a business in trouble) I have heard rumors of some menu tweaking, which might be why I've been hearing their recent commercial about bringing a slice of Boston's North End to NA. Breda's closure will probably help Red Sauce, as well.

There will be others who are succesful and others who fail. NA is by no means a bad place to open a restaurant. But you have to know the business and the community. Few know both.

 
At Thu Feb 08, 11:55:00 AM EST, Anonymous Anonymous said...

And JB was pushing for more restaurants in the Big Box fiasco out on Curran Highway. Good thing Adams spoke up.

 
At Fri Feb 09, 09:40:00 AM EST, Anonymous Anonymous said...

I think we are witnessing a similar bubble burst with the artist community as happened with the silicon village idea. I've said along to base the economy of NA on tourism is a huge mistake. Take the money when you can get it, but there has to a solid base to rely on.

CJT you were discussing the old sprague building on Curran Hwy, wouldn't it be nice to attract some alternate energy R&D firm or perhaps a try to lure a some small high firms from Boston area.

More restaurants and banks - not needed for years to come.

 
At Fri Feb 09, 01:19:00 PM EST, Anonymous Anonymous said...

I wish Peno's would reopen.They had the best lambs tongues money could buy and the atmosphere...well I haven't seen anything like it this side of Adumbs.

 
At Fri Feb 09, 08:37:00 PM EST, Anonymous Anonymous said...

Well I just got back from the FYP---- or as Ross would have it aka "the meat market"--- place was mobbed---- I went down around 6ish and had to park at the Sons of Italy--- there were 8 other cars there as all the regular parking places and curbside on the driveway were taken---- there were probably 15 or so local people that I knew-- most of them "regulars"--- some others that I recognized as regulars but I don;t know who they are----did the fish and chips on take-out---they must be doing something right and it appears that "pub food" does appeal to plenty of folks---it is what it is-- a PUB----and it is a successful part of the restaurant scene in this fine City----there are other options--- and some have closed----that's the way the cookie crumbles----if Ross had his way there'd be a Sushi bar on every corner---not going to happen---why don't you go back where you came from and stop carping and whining about North Adams----as far as I know no one has put a gun to your head and told you to live here---you don't like it???? Route 2 is at your beck and call---and in 2 and half hours you will be able to choose from all kinds of restaurants-----some of which succeed and some of which have failed---chbpod

 
At Sun Feb 11, 04:58:00 PM EST, Blogger DWPittelli said...

Don't forget the Mountain View in Clarksburg. (If that counts as a restaurant recently.) Problems with zoning related to noise and safety related to their gravel business and strippers, at least as reported.

Red Sauce may have cause for complaint on your post, but why does anonymous-chbpod have such a bug up his backside? Apparently without the perspective of 30 years in the area you aren't allowed to notice that a lot of the most distinctive restaurants have been closing of late.

And even the most delicate and nondirected comments on mismanagement are beyond the pale. Go back to Boston, yuppie scum! Eat your sushi and fine food, which apparently you can't afford, even though it's all you eat...

 
At Sun Feb 11, 06:43:00 PM EST, Anonymous Anonymous said...

" a lot of the most distinguished restaurants have been closing of late" I wasn't aware of that--my bug is when someone comes into to town and puts the locals down-- and only has the perspective-- obviously not of time--- but of taste--- and calls the very popular FYP a "meat market"-----I guess I should call the ill-fated EGL a "snot market" ----distinguished restaurants closing???-- happens all the time-- remember Pizza Hut???? and dwp you're a newbie to this blog-- everyone else who posts knows damn well who I am and chbpod stands for---chbpod

 
At Mon Feb 12, 08:30:00 AM EST, Anonymous Anonymous said...

Two comments... First, I like EGL, or at least in the earlier iterations. I don't eat out in North Adams as often as I used to because I am usually out in Boston when I am here and back home have a wife who is an excellent cook.
I asm a Jack's kind of guy, but liked all of the local restaurants. I also am carrying about $250 in gift certificates from those who have closed. Restaurants are tricky businesses and many more will open and close. That is the nature of the food biz.
Second, about that Sishi, or as we used to call it....bait. You know, if you cook it, it tastes just like fish!

Oh yes, and Clark, I still miss the world famous "Tony's".

 
At Mon Feb 12, 09:48:00 AM EST, Anonymous Anonymous said...

Mr. Bosley are you referring to Tony's Eats on State Road? I'm surprise anyone remembers that place since it was only frequented between 2am and 4am after the bars closed. You gotta throw the Texan in if your bringing up Tony's.

 
At Mon Feb 12, 01:19:00 PM EST, Anonymous Anonymous said...

Loved the Texan! But when I was in college, Tony's was open from around 1 a.m. till 1 p.m.. Tony used to do a blue plate special every day. It was always a meat potato and veggie. Everything was grilled. I mean everything. On St. Patty's day he would have corned beef and cabbage and it was from the grill! The price was only a couple of bucks, so we would show up religiously at 12:45 and get the blue plate special. Since it was close to closing time, Tony would mound whatever was left on the plate and we ate like kings! For starving kids workling our way through school, this was the place ot get a good meal at a great price.

 
At Mon Feb 12, 05:44:00 PM EST, Blogger DWPittelli said...

chbpod,

I do stand by my characterization of your lengthy post, but pardon me for labeling the post as by "anonymous-chbpod" merely because that's an accurate description.

 
At Mon Feb 12, 06:57:00 PM EST, Anonymous Anonymous said...

well mr stay at home dad with an acdemic backgroud in the physical sciences and American History--- you are more anonymous than I ---at least everyone else on this board knows my name---nobody ever heard of you---why don't you hang your fanny on McKinley's finger--chbpod

 
At Tue Feb 13, 07:19:00 AM EST, Anonymous Anonymous said...

Chris, I never try to guess what the Senate will do. It is an interesting question though'. I don't think it will affect me, although I have always had a good relationship with Terry Murray. That would help me as we send things over to the Senate. She and I have worked together on a lot of things, most notably tourism issues. Check out this week's Boston Phoenix for a real hack job ob the both of us. This story proves that innuendo isn't just an Italian suppository! 12 sources and 11 are anonymous! Anyway, she and I have worked together and I think that helps Ben Downing and our area to have another voice there.
It didn't factor into my decision to stay in the Legislature. Despite the speculation in the press, the real story is that we couldn't come to an agreement on my job and the description had changed from the first offer to the day I was supposed to start a few weeks later. Sometimes a cigar is just a cigar!

 
At Tue Feb 13, 03:01:00 PM EST, Blogger DWPittelli said...

I don't recall criticizing "Anonymous--chbpod" for his method of posting, or for anonymity itself (or even claiming that he was, in fact, anonymous), let alone suggesting he probe his backside with an inanimate object. Thus I do not understand why he thinks it would be relevant if I were anonymous, even leaving aside the fact that I actually post under my real name (obscurity is not the same as anonymity). I did suggest he had a bug up his backside, which fact he proves repeatedly.

 
At Sat Feb 24, 07:36:00 PM EST, Anonymous Anonymous said...

Hmmm. Interesting. I did not find a whole lot of restaurants when I drove by the Mohawk Trail
Are these restaurants only local residents like yourself would know ?

 
At Fri Apr 27, 01:35:00 PM EDT, Anonymous Anonymous said...

Florini's Italian Gardens was teh best. Still miss it. Yumm.

 
At Thu Jan 10, 10:59:00 AM EST, Anonymous Anonymous said...

Just read the comments about Breda's. It is a VIRUS that closes down most of the areas food joints. John says that he loves "Boston Seafood". Did ya know that they stopped serving their "famous" "Batter Dipped Fish Fry" long ago? That is what made them famous over 40 years ago....I don't eat there anymore. I wait until spring and then get "Pedrins" Fish.

 
At Sat May 15, 08:13:00 PM EDT, Anonymous Anonymous said...

I prefer to wolf down a couple of sausage and cheese biscuits, a couple of home fries and a large coffee at Mickey D's. Lunch or dinner calls for a Big Mac with a large side of fries and something to drink. The Big Breakfast is a good deal too. If you read this far, you most likely think I'm an idiot. Wrong! I rarely eat at McDonald's. But I have to admit, I like their coffee and the Big Breakfast isn't bad.

 

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